Jack Greer is an artist of many mediums and man behind Iggy, one of my favorite brands right now. The look books for Iggy are complicated sewn collages of his photos, drawings, and graffiti. All of them feature peers and other artists that he admires. To further advertise Iggy he shoots his own campaign photos and installs them into phone booths replacing the old ones. The graphic heavy vibrant lines of clothing make Iggy very recognizable. His clothes range from tshirts to complicated cut and sew.

We met at The Good Company a few times and as an admirer of the brand I reached out to include him in this series. I met Jack and his dog named Iggy at his apartment in downtown Manhattan. I immediately noticed his eye for detail. All of his pens were aligned perfectly straight, in conversation he broke down every thought to the nth degree, and in the meticulous nature of both his personal and Iggy art work. Jack and I talked about his history as a fine artist and how “elevated” art spaces foster a problematic system.

He talked about how he is putting his ALL into Iggy to creatively express exactly what he intends to showcase. He said he would rather look back at Iggy and know that he did everything he could to create his own vision then look back and feel like he was following trends or appealing to others. I believe he is doing that perfectly and that is why I needed to include him in this series.

Thank you for sharing everything with me!